{"title":"Firming Serums","description":"","products":[{"product_id":"abib-jericho-rose-bifida-serum-firming-drop-50ml","title":"Jericho Rose Bifida Serum Firming Drop 50ml","description":"\u003cp data-start=\"0\" data-end=\"283\"\u003eA lightweight yet deeply nourishing serum designed to hydrate, firm, and restore the skin’s natural glow. Formulated with Jericho Rose extract and Bifida ferment lysate, it helps strengthen the skin barrier while improving elasticity for a smoother, more youthful-looking complexion.\u003c\/p\u003e\n\u003cp data-start=\"285\" data-end=\"568\"\u003eThe silky, fast-absorbing texture delivers long-lasting moisture without heaviness, making it ideal for daily use. Enriched with niacinamide, hyaluronic acid, and ceramides, it supports balanced, radiant skin while helping to refine texture and maintain hydration throughout the day.\u003c\/p\u003e\n\u003cp data-start=\"570\" data-end=\"692\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eWith continued use, skin appears healthier, plumper, and more resilient, with improved tone and a visibly smoother finish.\u003c\/p\u003e","brand":"Abib","offers":[{"title":"Default Title","offer_id":52210838962513,"sku":"8809292443197S","price":23.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0922\/0502\/3569\/files\/AbibJerichoRoseBifidaSerumFirmingDrop50ml.png?v=1761595981"},{"product_id":"arencia-fresh-red-smoothie-serum-30-50g","title":"Fresh Red Smoothie Serum 30 50g","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eArencia’s Fresh Red Smoothie Serum 30 is a lightweight, gel-type serum formulated with 30% Red Collagen Complex to help improve skin elasticity and firmness. It contains niacinamide, peptides, rosehip, hibiscus, and vitamin C derivatives that brighten dull skin and even out tone. The serum absorbs quickly without stickiness, leaving skin hydrated and smooth. With consistent use, it helps refine pores and improve overall skin texture. When applied in a thicker layer at night, it doubles as a moisturizing sleeping mask for enhanced overnight nourishment.\u003c\/p\u003e","brand":"Arencia","offers":[{"title":"Default Title","offer_id":52232835432785,"sku":"8809562191889S","price":18.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0922\/0502\/3569\/files\/ARENCIA_FRESHREDSMOOTHIESERUM3050g.png?v=1761773631"},{"product_id":"eqqualberry-bakuchiol-plumping-serum-30ml","title":"Bakuchiol Plumping Serum 30ml","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan class=\"entity-underline hover:entity-accent inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eEQQUALBERRY Bakuchiol Plumping Serum features a plant-based alternative to retinol — bakuchiol — at 5,000 ppm to help visibly smooth fine lines and improve skin elasticity. It also contains a 5-ceramide complex to restore and strengthen the skin barrier, along with 8 types of hyaluronic acid for multi-layer hydration. Niacinamide and a peptide complex refine skin texture, help minimize the appearance of pores and brighten the complexion. The formula is suitable for all skin types, including sensitive skin, offering anti-aging and brightening benefits with minimal irritation.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"EQQUALBERRY","offers":[{"title":"Default Title","offer_id":52276335313233,"sku":"8809875456484S","price":21.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0922\/0502\/3569\/files\/EQQUALBERRY_BAKUCHIOLPLUMPINGSERUM30ML.png?v=1762295372"},{"product_id":"kaine-chaga-collagen-charging-serum-30ml","title":"Chaga Collagen Charging Serum 30ml","description":"\u003cp\u003eKAINE Chaga Collagen Charging Serum is formulated with 70% chaga mushroom extract rich in beta-glucan to provide vitality and nutrition for the skin. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003cspan class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\" data-testid=\"webpage-citation-pill\"\u003e\u003c\/span\u003e\u003c\/span\u003eIt also contains 5% plant-derived squalane and 2% jojoba seed oil for deep moisturisation, along with vegan collagen, growth factors (EGF and FGF) to support visibly firmer and lifted skin. The lightweight texture absorbs into skin to help promote elasticity, a youthful appearance and a hydrated glow. Suitable for those looking to strengthen the skin barrier and address signs of aging.\u003c\/p\u003e","brand":"KAINE","offers":[{"title":"Default Title","offer_id":52389869388113,"sku":"8809738596265S","price":18.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0922\/0502\/3569\/files\/KAINE_CHAGACOLLAGENCHARGINGSERUM30ML.png?v=1763564166"},{"product_id":"k-secret-seoul-1988-serum-retinal-liposome-2-black-ginseng-30ml","title":"SEOUL 1988 Serum: Retinal Liposome 2% + Black Ginseng 30ml","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eK-SECRET SEOUL 1988 Serum: Retinal Liposome 2 % + Black Ginseng \u003cmeta charset=\"utf-8\"\u003ecombines 2 % retinal encapsulated in liposomes with 58 % black ginseng (Panax Ginseng Root Extract) to provide powerful anti-aging benefits. It helps stimulate collagen production, reduce the appearance of fine lines and wrinkles, and improve skin elasticity and texture. The formula is further enriched with niacinamide, bakuchiol, vitamin C, peptides and adenosine to brighten, smooth and firm the skin while supporting its natural barrier. Lightweight yet nourishing, it absorbs smoothly into the skin and is designed primarily for evening use.\u003c\/p\u003e","brand":"K-SECRET","offers":[{"title":"Default Title","offer_id":52390772605265,"sku":"8809695240508S","price":20.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0922\/0502\/3569\/files\/KSECRET_SEOUL1988SERUMRETINALLIPOSOME2_BLACKGINSENG30ML.png?v=1763574295"},{"product_id":"mary-and-may-6-peptide-complex-serum-30ml","title":"6 Peptide Complex Serum 30ml","description":"\u003cp\u003eMARY \u0026amp; MAY 6 Peptide Complex Serum \u003cmeta charset=\"utf-8\"\u003econtains six synergistic peptides designed to support skin regeneration and visibly smooth wrinkles. Its formula is “green-grade” verified (EWG) and avoids harsh or unnecessary additives, helping promote firmer, more elastic skin without greasiness. The serum deeply hydrates while maintaining a clean feel—perfect for layering under moisturisers or as part of an anti‑aging routine. Suitable for all skin types, it aims to restore resilience and reduce signs of aging in a gentle but effective way.\u003c\/p\u003e","brand":"MARY \u0026 MAY","offers":[{"title":"Default Title","offer_id":52390836044113,"sku":"8809670680824S","price":15.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0922\/0502\/3569\/files\/MARY_MAY_6PEPTIDECOMPLEXSERUM30ML.png?v=1763575309"},{"product_id":"medicube-pdrn-pink-peptide-serum-30ml","title":"PDRN Pink Peptide Serum 30ml","description":"\u003cp\u003ePDRN Pink Peptide Serum \u003cmeta charset=\"utf-8\"\u003efrom Medicube offers intensive anti-aging care, combining high-concentration PDRN (salmon-derived DNA) with a potent peptide complex to support skin regeneration, boost elasticity, and smooth fine lines. It also includes niacinamide and adenosine to brighten uneven skin tone and fade dark spots, while hyaluronic acid and collagen complexes deeply hydrate, leaving skin plump and supple. The fast-absorbing, non-greasy formula layers easily beneath moisturizer and is suitable for all skin types, including sensitive skin. With regular use, the serum helps restore firmness, improve skin texture, and deliver a healthy, radiant glow.\u003c\/p\u003e","brand":"Medicube","offers":[{"title":"Default Title","offer_id":52502101524817,"sku":"8800289474989S","price":21.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0922\/0502\/3569\/files\/MEDICUBE_PDRNPINKPEPTIDESERUM30ML.png?v=1764430659"},{"product_id":"medicube-triple-collagen-serum-4-0-55ml","title":"Triple Collagen Serum 4.0 55ml","description":"\u003cp\u003eMedicube Triple Collagen Serum 4.0 \u003cmeta charset=\"utf-8\"\u003ebrings together a “Triple Collagen Complex” (hydrolysed collagen, atelocollagen and soluble collagen) to deeply nourish and plump skin — improving elasticity and giving a healthy, firm glow. It delivers intense hydration, thanks to added hyaluronic acid, while niacinamide helps even out skin tone and adds brightness. The lightweight, fast-absorbing texture layers well under moisturiser and makeup, making it a versatile choice for daily use. With regular use, skin appears smoother, more supple, and radiant, with improved resilience and a refined “glass-skin” finish.\u003c\/p\u003e","brand":"Medicube","offers":[{"title":"Default Title","offer_id":52502162866513,"sku":"8800256114351S","price":20.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0922\/0502\/3569\/files\/MEDICUBE_TripleCollagenSerum4.0_55ml.png?v=1764431306"},{"product_id":"mixsoon-soybean-milk-serum-50ml","title":"Soybean Milk Serum 50ml","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eMIXSOON Soybean Milk Serum is a deeply nourishing, plant-based serum that uses fermented soy to deliver rich hydration, support skin barrier health, and improve skin elasticity and radiance. Its lightweight yet creamy texture absorbs quickly and layers well under creams or moisturizers, leaving the skin feeling soft and supple without heaviness. The serum is formulated with fermented soybean extract, nano-ceramides, plant-based collagen and peptides to support moisture balance, firmness, and a healthy, dewy glow. It is suitable for all skin types — especially dry, dull, or sensitized skin — and aims to restore suppleness while improving skin texture and resilience.\u003c\/p\u003e","brand":"MIXSOON","offers":[{"title":"Default Title","offer_id":52504125604177,"sku":"8809732912528S","price":24.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0922\/0502\/3569\/files\/MIXSOON_SoybeanMilkSerum_50ml.png?v=1764453322"},{"product_id":"purcell-pixcell-biom-glow-barrier-serum-50ml","title":"Pixcell Biom™ Glow Barrier Serum 50ml","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eThe Pixcell Biom™ Glow Barrier Serum is a lightweight, radiance-boosting serum designed to strengthen and replenish the skin barrier while delivering glow, hydration, and improved skin texture. It uses PURCELL’s patented “Pixcell Biom” probiotic blend (fermented lysates) to support skin-microbiome balance and barrier health, along with peptides and collagen precursors to improve elasticity and firmness. The serum’s rich yet fast-absorbing texture leaves skin with a cushiony, dewy finish that smooths texture, refines pores, and provides a healthy luminous glow — without heavy or greasy residue. It is formulated to suit all skin types, including sensitive skin, making it a versatile everyday serum to add to your skincare routine.\u003cbr\u003e\u003c\/p\u003e","brand":"PURCELL","offers":[{"title":"Default Title","offer_id":52504149557585,"sku":"8809859320985S","price":20.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0922\/0502\/3569\/files\/PURCELL_PIXCELLBIOM_GLOWBARRIERSERUM50ML.png?v=1764455592"},{"product_id":"vt-collagen-reedle-shot-100-50ml","title":"Collagen Reedle Shot 100 50ml","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eVT Collagen Reedle Shot 100 is a serum designed to deeply deliver low-molecular-weight collagen and nutrients into the skin to support firmness, elasticity, and a more youthful complexion. Using the brand’s proprietary “CICA REEDLE™” micro-spicule delivery system together with “CICA HYALON™”, it helps active ingredients penetrate deeply while refining skin texture. The formula combines collagen water, milk protein extract, tocopherol (Vitamin E), and botanical soothing agents to hydrate, nourish the skin barrier, and improve skin resilience. Light in texture and non-sticky, the serum absorbs smoothly for daily use and aims to leave skin firm, supple, and revitalised — an ideal choice for those concerned with sagging, loss of elasticity, or dullness.\u003c\/p\u003e","brand":"VT COSMETICS","offers":[{"title":"Default Title","offer_id":52509159293265,"sku":"8803463003692S","price":27.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0922\/0502\/3569\/files\/VT_COLLAGENREEDLESHOT10050ML.png?v=1764524419"},{"product_id":"dr-melaxin-cemenrete-cyano-pink-spicule-serum-30ml","title":"Cemenrete Cyano Pink Spicule Serum 30ml","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eDr.Melaxin Cemenrete Cyano Pink Spicule Serum is a rejuvenating facial serum formulated with “micro-spicules” derived from sea sponge, designed to stimulate skin renewal, refine texture and improve elasticity. Enriched with “pink vitamin” (vitamin B12 — cyanocobalamin), collagen and hydrating agents, the serum helps brighten dull skin, reduce the appearance of pores, and support firmer, smoother skin. With regular use, it aims to improve skin’s structural integrity and bring back a healthy, radiant glow, while helping to smooth fine lines and support skin regeneration. The serum’s light, quickly absorbed formula makes it suitable for daily use and for a wide range of skin types, including those seeking gentle but effective anti-aging and skin-tone benefits.\u003c\/p\u003e","brand":"Dr.Melaxin","offers":[{"title":"Default Title","offer_id":52566159655249,"sku":"8809886481963S","price":22.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0922\/0502\/3569\/files\/Dr.Melaxin_CEMENRETECYANOPINKSPICULESERUM30ML.png?v=1765214360"},{"product_id":"medicube-collagen-glow-booster-serum-15ml","title":"Collagen Glow Booster Serum 15ml","description":"\u003cp data-start=\"151\" data-end=\"694\"\u003eThe Medicube Collagen Glow Booster Serum is a concentrated brightening and firming treatment designed to enhance skin elasticity and radiance. Formulated with hydrolyzed collagen and niacinamide, this lightweight serum helps improve the appearance of fine lines while promoting a smoother, more luminous complexion. Its fast-absorbing texture delivers deep hydration without heaviness, supporting a plump and healthy glow. The formula is suitable for daily use and works well layered under moisturiser or makeup to boost overall skin vitality.\u003c\/p\u003e","brand":"Medicube","offers":[{"title":"Default Title","offer_id":53069871972689,"sku":"8809981339206S","price":20.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0922\/0502\/3569\/files\/MEDICUBE_CollagenGlowBoosterSerum_15ml.png?v=1771261071"},{"product_id":"beauty-of-joseon-light-on-serum-centella-vita-c-30ml","title":"Light On Serum: Centella + Vita C 30ml","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe Beauty of Joseon Light On Serum: Centella + Vita C is designed to gently brighten skin and provide anti-aging care without causing irritation. Featuring 10% 3-O-Ethyl Ascorbic Acid, a stable vitamin C derivative, it effectively brightens dull complexions, evens out skin tone, and boosts collagen production for firmer, bouncier skin. Its anti-aging properties are further enhanced by 68% Centella Asiatica, which works synergistically with 3-O-Ethyl Ascorbic Acid to minimize the appearance of fine lines and wrinkles.\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":53077163344209,"sku":"8809875906477S","price":16.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0922\/0502\/3569\/files\/BeautyofJoseon_LIGHTONSERUMCENTELLAVITAC30ML.png?v=1771346457"},{"product_id":"vt-cosmetics-reedle-shot-lifting-serum-30ml","title":"Reedle Shot Lifting Serum 30ml","description":"\u003cp data-start=\"0\" data-end=\"343\"\u003eVT Reedle Shot Lifting Serum is a firming facial serum formulated to help improve skin elasticity, smooth texture, and support a more lifted-looking complexion. Powered by VT’s Reedle Shot technology, the concentrated formula helps enhance the delivery of active ingredients while promoting firmer and healthier-looking skin.\u003c\/p\u003e\n\u003cp data-start=\"345\" data-end=\"672\"\u003eThe lightweight serum texture absorbs quickly into the skin without stickiness or heaviness, delivering intensive hydration and elasticity care. Enriched with collagen-supporting, soothing, and moisturizing ingredients, the formula helps soften the appearance of fine lines while improving overall skin smoothness and radiance.\u003c\/p\u003e\n\u003cp data-start=\"674\" data-end=\"807\"\u003eSuitable for dull, dry, and aging skin concerns, this lifting serum leaves the complexion looking smoother, plumper, and revitalized.\u003c\/p\u003e","brand":"VT COSMETICS","offers":[{"title":"Default Title","offer_id":53783953375569,"sku":"8809695679520S","price":27.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0922\/0502\/3569\/files\/VT_REEDLESHOTLIFTINGSERUM30ML.png?v=1778842812"},{"product_id":"celimax-the-vita-a-retinol-shot-tightening-serum-30ml","title":"The Vita-A Retinol Shot Tightening Serum 30ml","description":"\u003cp\u003eCelimax The Vita-A Retinol Shot Tightening Serum is a firming retinol serum formulated to improve the appearance of fine lines, enlarged pores, uneven texture, and loss of elasticity.\u003c\/p\u003e\n\u003cp\u003ePowered by 0.1% pure retinol, a 9-peptide complex, and Celimax's A-Shot™ micro-particle technology, the formula helps support skin renewal while promoting smoother, firmer, and more refined-looking skin.\u003c\/p\u003e\n\u003cp\u003eThe lightweight serum absorbs quickly without stickiness, delivering targeted anti-aging care while helping maintain skin comfort.\u003c\/p\u003e\n\u003cp\u003ePanthenol, allantoin, vitamin E, and carrot root extract help soothe and nourish the skin, while peptides support a firmer and more resilient-looking complexion.\u003c\/p\u003e\n\u003cp\u003eSuitable for concerns related to texture, elasticity, enlarged pores, and visible signs of aging, this retinol serum helps leave the skin looking smoother, firmer, and more radiant.\u003c\/p\u003e","brand":"CELIMAX","offers":[{"title":"Default Title","offer_id":54039265706321,"sku":"8809700320805S","price":19.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0922\/0502\/3569\/files\/CelimaxTheVitaARetinolShotTighteningSerumwithPureVitaminA.png?v=1781209371"}],"url":"https:\/\/lilyrue.com\/collections\/firming-serums.oembed","provider":"LilyRue","version":"1.0","type":"link"}