{"product_id":"round-lab-birch-juice-moisturizing-serum-50ml","title":"Birch Juice Moisturizing Serum 50ml","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe \u003cstrong\u003eRound Lab Birch Juice Moisturizing Serum\u003c\/strong\u003e is a lightweight, fast-absorbing serum that delivers immediate and lasting hydration while purifying, brightening, and visibly plumping the skin — all without any greasy or heavy residue. Its refreshing, water-light essence texture penetrates effortlessly into the skin, leaving a soft, dewy, and silky finish suitable for all skin types.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eAt the core of the Round Lab Birch Juice Moisturizing Serum is Betula Platyphylla Japonica (Silver Birch) Juice at 10,000ppm, harvested in spring from birch trees in the pristine ecological region of Inje County in Korea's Taebaek Mountains. Naturally rich in 17 amino acids, minerals, enzymes, proteins, antioxidants, and vitamins — including Natural Moisturizing Factor (NMF) components such as lactic acid and pyrrolidone carboxylic acid (PCA) — Birch Juice actively hydrates, reduces inflammation, purifies, and helps stimulate collagen production for a healthier, more radiant complexion. The Round Lab Birch Juice Moisturizing Serum employs a 3-Step Moisturising Care system: first, Glyceryl Glucoside promotes the production of Aquaporins to open up the skin's natural moisture pathways; second, Birch Juice actively boosts moisture retention throughout the skin layers; and third, Triple Hyaluronic Acid (Sodium Hyaluronate, Hydrolyzed Hyaluronic Acid, and Hyaluronic Acid) forms a moisture-defence barrier to seal in hydration, plump the skin, and visibly reduce the appearance of fine lines and wrinkles. Eclipta Prostrata Leaf Extract provides potent antioxidant and skin-calming properties, while Laminaria Japonica (Kelp) Extract, Avena Sativa (Oat) Kernel Extract, and Corallina Officinalis (Red Algae) Extract nourish and soothe. Beta-Glucan enhances the skin barrier and aids in moisture retention, while Ascorbic Acid (Vitamin C) and Tocopherol (Vitamin E) offer antioxidant protection and help to brighten and even the complexion. Free from artificial fragrance, parabens, and sulphates, the Round Lab Birch Juice Moisturizing Serum is EWG Green-certified and suitable for all skin types including sensitive and acne-prone.\u003c\/p\u003e","brand":"Round Lab","offers":[{"title":"Default Title","offer_id":53137046569297,"sku":"8809782553009S","price":21.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0922\/0502\/3569\/files\/ROUNDLAB_BIRCHJUICEMOISTURIZINGSERUM50ML.png?v=1771956353","url":"https:\/\/lilyrue.com\/products\/round-lab-birch-juice-moisturizing-serum-50ml","provider":"LilyRue","version":"1.0","type":"link"}